We at NEARSOL are seeking a highly skilled Google Ads Expert with a keen focus on lead generation and conversion optimization. The ideal candidate will have an in-depth knowledge of crafting, optimizing, and scaling campaigns for NEARSOL solutions. Adeptness in creating transparent reporting systems is a must, with a core objective of cost-effectiveness and reduction in PPC expenses.
Key Responsibilities:
- Strategy Development: Devise and implement Google Ads strategies tailored to NEARSOL’s services, targeting the right audience and maximizing ROI.
- Lead Generation: Create and optimize campaigns focusing primarily on lead generation for our core. services.
- Conversion Optimization: Ensure that the generated leads convert by using A/B testing, landing page. optimization, and other relevant techniques.
- Budget Management: Efficiently allocate and manage the budget to achieve optimal results while. minimizing costs.
- Performance Analysis: Analyze campaigns’ performance to identify opportunities and areas for improvement, ensuring all campaigns achieve the desired KPIs.
- Detailed Reporting: Implement a comprehensive reporting system showcasing keywords performance, budget allocation, overall campaign performance, and other crucial metrics.
- Cost Management: Proactively suggest strategies and actions to reduce PPC costs without compromising on quality or volume of the leads.
- Collaboration: Work closely with the Marketing, Sales, and Content teams to ensure aligned objectives and consistent messaging.
- Stay Updated: Keep abreast with latest trends & changes in Google Ads & digital marketing space. Qualifications & Experience:
- Bachelor’s degree in marketing, Business, or a related field.
- Minimum of 3-5 years’ experience managing Google Ads with a proven track record in lead generation and conversion optimization.
- Proficiency in Google Analytics, Google Tag Manager, and other relevant tools.
- Strong analytical skills with attention to detail.
- Excellent communication skills for reporting and team coordination.
What We Offer:
- Competitive salary
- Opportunity to work with a dynamic team in a growing company.
- Continuous learning and development opportunities.”