Welcome to the Brand Center. You will find resources to help you promote the NEARSOL brand. Our guidelines will teach you how to apply our design elements.
A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.
Our brand identity comes from the term Nearshore. “Nearshore” is a form of outsourcing that refers to services delivered from an adjacent or nearby location. Any outsourcing location “near” to its primary market. The circle that symbolizes the “O” is the representation of the sun and the halo/ring of light, the proximity between the different time zones
The use of the appropriate color palette plays a significant role in how a brand is perceived, it helps with recognizability and memorability and it has the potential to attract the right kind of customers.
RGB: 0 60 113
CMYK: 100 61 0 43
HEX: #003B71
Pantone: 541C
RGB: 249 66 58
CMYK: 0 83 81 0
HEX:#F9423A
Pantone: 541C
Make sure our logotype has the minimum clear space from the edge and any other element in the composition.
When placing our logotype at the center of a communication, make sure it has at least the ‘N’ clear space from any other element in the communication.
