A business’s Unique Selling Proposition or USP makes you buy this type of brand over the other. It’s what makes you buy a pricey bottle of mineral water that claims to have come from the Alps. Why do you choose one item over another? Or why does one person get a job over other candidates?
Competition is a given in business. And with e-commerce becoming the norm, it’s not local competitors we are up against. Knowing that we have lots of options available, it’s natural to want to understand what makes a brand different from its competitors or if it is a better choice for you.
Knowing where and how to position yourself can spell the difference between standing out or blending in.
In a nutshell, a USP should answer this question:
“What makes you different from the competition?” What’s your greatest strength?
How do you make a compelling, Unique Selling Proposition?
Your Unique Selling Proposition should accentuate your most significant strengths. It should be based on what makes you, your company, product, or service valuable to the market.
But do take note that BEING UNIQUE ISN’T ENOUGH. You MUST DIFFERENTIATE YOURSELF IN SOME ASPECT THAT YOUR AUDIENCE CARES ABOUT. It won’t matter if your hammer comes in pastel colors if your clients don’t care.
Here are a few tips to get you, your brand, or your organization that unique selling point.
· BE ASSERTIVE
“I have always been a hard worker and a fast learner. I like to take on new challenges”. Be specific. I enjoy taking on new challenges and have applied these skills in my current position. Give an example and say how you use these straight in your everyday job.
· ZERO-IN ON WHAT YOUR TARGET MARKET VALUES
Think about what matters to the hiring company? What qualities or experience do they care about? Intellectual Vitality, Point of Excellence initiatives, and personality are all important factors in determining the type of people an employer looks for. Intellectual Vitality shows that you are thoughtful & smart; points of Excellence initiatives allow you to prove your skills to employers through activities in the workplace environment. Discussing your personality is likely to impress an employer, as it will reflect your positive, humble, and warm attitude.
· CRAFT A CATCHPHRASE THAT YOU CAN STAND BEHIND WITH CONVICTION
Use a slogan to highlight your USP. You can come up with a catchphrase that you can use repeatedly; a slogan is memorable and, when used correctly, reinforces your personal brand in the minds of others.
NEARSOL THREE UNIQUES
At NEARSOL, our USP, or what we would like to call our THREE UNIQUES, is what we’ve come to realize sets us apart from our colleagues in the industry.
- PERSON TO PERSON COMPANY
- DELIVER QUALITY RESULTS ON TIME
- ADAPTABILITY IS IN OUR DNA
Our protocols are crafted in such a way that our clients don’t feel they are mere numbers on a list. They are personally attended to by a team to handle needs and emergencies. Further, we like seeing results. Come hell or high water; objectives are endeavored to be met on time. Last but not least, our services are not cookie-cutter. While NEARSOL services can be served ala-carte, we find solutions that may not be on our menu.
Unique Selling Propositions (Or Unique Selling Points) are a great way to set you apart and make yourself known to your target audience. If you want to stand out from the rest of the crowd, these tips will help.
Ready to find your Unique Selling Propositions?
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NEARSOL is a US-based BPO and service company that offers clients custom-design solutions. It began operations in 2006 and has since gained a strong presence in the Latin American regions, the Caribbean, and the Asia Pacific, winning numerous awards for quality and service along the way. Most recent of which is its Great Place to Work-Certified™ Recognition.
The Great Place to Work-Certified™ Recognition is a global accreditation that tells stakeholders what employees think of the company culture. In brief, it says a lot about the happiness and productivity index in NEARSOL. Certification means people are happy working here and that leadership trust is palpable and real.
Discover why our employees think we’re a great place to work!
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